corporate online marketing case studies
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the client - Thomas Cook Publishing
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Thomas Cook Publishing has been producing quality guides, timetables and maps for over 130 years. As part of the world’s oldest and best known name in travel, they are ideally placed to keep in touch with what travellers want. They also have unrivalled knowledge of destinations worldwide and, thanks to their extensive global network of researchers and fact checkers, they pride themselves on keeping the information in their publications as up-to-date as possible.
Their products are sold in over 60 countries worldwide and their guides are translated into a range of languages, including Italian, Spanish, Polish and Dutch. Through their unique service, Rail Pass Direct, they also provide rail tickets for journeys in many countries around the world.
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the relationship - long ones are always the best
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The three year project for Thomas Cook Publishing constitutes a long relationship in the terms of online marketing, we survived multiple changes of management and strategy over the period, which we are proud of an again support our incredible retention rate of clients.
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the brief
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The client needed a clearly reported lift in visibility for both traffic, but importantly for Thomas Cook they required coverage for the brand and the particular proposition of the publishing side of the business. They required clear management reporting to distribute through the diverse team in the marketing division.
The campaign required to focus around multiple domains and propositions in the publishing division including Rail Pass Direct, Thomas Cook Timetables and Time For Food; there was the requirement for multiple projects and results for each proposition.
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the solution
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Numo approached this whole project as clearly distinct individual micro projects around each proposition. We were able provide Thomas Cook with central account management for clear communication for all the campaigns we were running.
The project focus was optimisation and we implemented numerous methodology to ensure that each of the elements achieved results. The difficultly was to deliver the results for this project on a very tight budget, even though we were dealing with three different sites and propositions.
The return on investment was very clear and with the tight budget, we managed to return an excellent margin within the available resource.
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the results
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Thomas Cook had no results in this clearly competitive market place when we started the project, but we were able to provide a significant uplift in visibility and the results speak for themselves
The results for each campaign achieved numbered;
Rail Pass Direct - 87 Top 5 positions
Thomas Cook Timetables - 21 Top 5 positions
Time For Food - 55 Top 5 positions
These results are across the major search engines
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CALL 0800 294 2020 now to see how we can make your company a success story.
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